A marketing blog for small businesses

Good marketing starts with good messaging™

Everything here is written by me, Jenn Prochaska. I'm a seasoned Message Strategist + Copywriter, and as you can see, I'm genuinely excited you're here.

With 30+ years in digital marketing, I've written for brands big and small. I've worked at agencies, led in-house creative teams, and written just about everything possible. I'm bringing my expertise to women, BIPOC and LGBTQ solopreneurs. To get these weekly insights delivered to your inbox, sign up today.

Each message can only serve one purpose

Published on: 14/09/2026

In copywriting, your goal is to sell. Most people who are DIYing their own marketing tend to overload their sentences. This Parker Pens campaign shows the power of keeping it clean, simple and focused.

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